Despite being arguably the worst brand name we have created this is the most successful business in terms of impact and awareness. We took brunch to the city of Amsterdam and created the first pop-up restaurant and a multi-award winning restaurant and cocktail bar.

Amsterdam's first Pop Up restaurant (2009)

First American style a la carte brunch in Amsterdam

Winner English Breakfast Radio Restaurant of the year (2009)

Nominated TimeOut Best of Amsterdam (2010-2011)

Jason named TimeOut Top 50 Movers & Shakers in Arts & Culture (2011)

5 page feature in Het Parool, Amsterdam’s main weekend newspaper (2011)

100 online reservations selling out in 10 minutes each event serving 150 covers in 4 hours 

Award winning bricks and mortar restaurant (2012)

Winner TimeOut Best of Amsterdam awards (2012)

TimeOut 5 Star review Restaurant of the Month (2012)

Esquire magazine's 3rd place Best New Cocktail Bar (2012)

Jason named Elle magazines 'Favourite 100 things in food' (2012)

Het Parool’s A-Location (2012)

90%+ good & great Reviews (TripAdvisor, YELP)

PR and earned media to the value of over EUR 100,000

Most requested restaurant on Netherlands No.1 online booking system

Approximately EUR 500k year 1 restaurant revenue

Large engaged social media audience