Having demonstrable expertise in two worlds is not only possible, it is what makes Delicious unique.

Delicious Consulting is the brainchild of founder Jason Hartley.

Over twenty years of experience advising leaders of multibillion-euro corporations, founders with blank sheets of paper, and scale-ups on their next growth phase along with being a multi-award winning chef & restaurateur, food tech entrepreneur, wine importer and distributor.

A Proven Pioneer

Co-founded the first European office of the world’s first global digital marketing agency (Razorfish) in 1998.

Created Amsterdam’s first integrated communications agency in 2005.

Part of the team that created the world’s first global social media agency in 2008.

Created Amsterdam’s first pop-up restaurant in 2008.

Introduced the concept of ‘brunch’ to Amsterdam and served the city’s first ‘flat white’ coffee in 2009.

Created the global branding industry’s first data-driven model justifying investment in branding vs marketing in 2015.

Created Europe’s first direct-to-consumer platform for artisan farmers and winemakers in 2021.

Created the UK’s first specialist wine importer and distributor for Slovenian wine in 2023.

Created Slovenia’s first artisan fried chicken brand in 2024.